Direct Marketing, as part of an integrated cross channel marketing program, remains one of the most effective methods for reaching consumers.
View a gallery of interesting direct marketing pieces.
"In the evolving era of alternative communication opportunities, it has become clear that print continues to be the most powerful and cost-effective means of reaching a target audience, whether as a mass medium or a specifically focused vehicle.” The Print Council, www.theprintcouncil.org
Direct Marketing, as part of an integrated cross-channel marketing program, remains one of the most effective methods for reaching consumers, as well as reaching targeted prospects. The line between print and online advertising continues to blur as online sales are being driven by print media and advertising campaigns. Direct mail is seen as a strong ally in the race to acquire new customers, reactivate old ones, and continues to maintain a high return on investment. Catalogs and direct mail are more tangible than their digital counterparts, hold the consumer's attention longer, and can remain in the consumer's household or office as constant reminder of your company and product.
Despite the cutbacks implemented by many businesses over the past few years due to economic struggles, direct mail is expected to continue to grow as marketing dollars are being shifted into direct mail customer acquisition programs.
In spite of the growth of online channels and e-commerce, direct mail continues to extend its reach as a successful method of acquiring new customers, bonding with loyal ones, and producing measurable results.
Let Panaprint help with your next Direct Marketing campaign. With the ability to attach gift cards or sample packets and provide unusual folds, we can help you produce an eye-popping piece that will attract the attention of today's busy consumer. Call today to request a catalog of direct mail pieces.
Sources: Experian Direct Marketing Report 2010; Winterberry Group Outlook 2011: What to Expect in Direct and Digital Marketing