Technologies such as QR codes and Digimarc extend the value of the printed page while providing interactive, engaging content for the customer.

Where can I get
a QR code?

Try these sites to generate a free QR code...

QReate >
QuickMark >
BeQRious >

Discover How Print and the Internet
Can Work Together

Direct mail, as part of an integrated cross-channel marketing program, remains one of the most effective methods for reaching consumers, as well as reaching targeted prospects. The line between print and online advertising continues to blur as online sales are being driven by print media and advertising campaigns. Direct mail is seen as a strong ally in the race to acquire new customers, reactivate old ones, and continues to maintain a high return on investment. Catalogs and direct mail are more tangible than their digital counterparts, hold the consumer's attention longer, and can remain in the consumer's household or office as constant reminder of your company and product.

QR Codes. What are They?

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Marketers and publishers are always looking for new and innovative ways to gather customer information and create more targeted, meaningful promotions, yet control costs at the same time. QR codes, short for quick response, offer another way of extending the value of the printed page while providing more interactive, engaging information for the customer. Originally invented as a tool to track automotive parts, the QR code is a 2-dimensional barcode that today takes advantage of the growing popularity of a device that many of us now carry in our pockets or purses—our smartphone. Once the QR code has been photographed by the smartphone’s camera, the data contained within the QR code is decoded by a free QR code reader application. At that point, the user may be directed to a website, receive GPS coordinates to a special event, see a special text message, watch a video, receive a coupon offer, or receive contact information. You can later access and track daily how many people have scanned the QR code and where it was scanned, giving you the ability to understand how your print campaigns are performing.

Potential uses for QR codes are limited only by your imagination. These seemingly simple barcodes represent an innovative opportunity for marketers and publishers to deliver messages that integrate print and mobile technology with the power of the Internet to create campaigns and publications that command attention. With smartphones exploding in popularity, and mobile commerce on the rise, Panaprint encourages you to make your publication interactive today by adding a QR code.

Call us for more information on how you can put QR codes to work for you.

Digimarc

With Digimarc® Discover, smartphones can instantly see, hear and engage with all forms of media and connect users to exciting interactive experiences. Digimarc Discover uses multiple content identification technologies — digital watermarking, audio fingerprinting and QR code and barcode detection — to give smartphones the ability to see, hear and engage with all forms of media.

Consumers simply launch the Digimarc Discover app and point their phone at the content of interest — an ad, article, package, retail sign, etc. — and are instantly connected to a menu of optional experiences such as learn more, view a video, launch an app, map directions, share via social media, save for later or make a purchase.

For additional information, visit Digimarc.